Get thousands of sites to Go Pink for the month of October.
Web sites will Go Pink during the month of October to bring attention to Breast Cancer Awareness Month, get people talking about breast cancer, and raise money for research.
But to be clear, raising money isn't the primary purpose of this web event.
The hope is that you turn your site pink (in whatever way works for your site), go out to that World Wide Web thing and educate yourself about the multiple issues related to Breast Cancer, then take that newfound knowledge and tell someone else what you've learned.
1. Turn your web site/blog pink (however you like)
2. Educate yourself about the multiple aspects of breast cancer.
3. Take that newfound knowledge and teach someone else what you know.