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Labels Are For Jars is a dynamic undertaking that raises money to operate the Cor Unum Meal Center, which feeds hungry people in Lawrence, MA, one of the poorest cities in the US.

Labels Are For Jars is the brainchild of a team that includes comedian Conan O’Brien, MLB-All-Star Sean Casey, brand imaging guru Mike Toth, and Father Paul B. O’Brien.

The team markets shirts and caps with negative labels, such as ADDICT, GEEK, and SLACKER, which undermine societal labeling and raise money to fund the Cor Unum Meal Center in Lawrence, Mass. The shirts and John Varvatos-designed caps are sold in plastic mason jars, in which buyers collect money to help feed the hungry.

Give thoughtfully, give Labels gear!

For more information, please visit: or

1. To raise as much money as possible to feed as many hungry people as possible.

2. To undermine societal labeling with thought provoking black t-shirts and John Varvatos designed skull caps.

3. For more info: