About

The Big Cats Initiative aims to halt lion population declines by the year 2015 and to restore populations to sustainable levels.

From lions in Kenya to snow leopards in the Himalaya, the big cats of the world need help. Lions, cheetahs, leopards, jaguars, and other top felines are quickly disappearing, all victims of habitat loss and degradation as well as conflicts with humans.

To address this critical situation, the National Geographic Society has launched the Big Cats Initiative, a comprehensive program that supports on-the-ground conservation projects, education, and economic incentive efforts and a global public-awareness campaign. “We no longer have the luxury of time when it comes to big cats,” says National Geographic Explorer-in-Residence Dereck Joubert. “They are in such a downward spiral that if we hesitate now, we will be responsible for extinctions across the globe. If there was ever a time to take action, it is now.” You can help us make a difference.

1. By working together, we can prevent further lion population decline.

2. http://www.nationalgeographic.com/bigcats