About

Our purpose is to end cruelty to children. FULL STOP.

We want to see a society where all children are loved, valued and able to fulfil their potential. To do this, we have four objectives:

To mobilise everyone to take action to end child cruelty.
To give children the help, support and environment they need to stay safe from cruelty.
To find ways of working with communities to keep children safe from cruelty.
To be, and be seen as, someone to turn to for children and young people.

1. Our vision is a society in which all children are loved, valued and able to fulfil their potential. In other words, a society that will not tolerate child abuse - whether sexual, physical, emotional, or neglect.