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About the campaign

Campaign Leader

  • SierraRise
    8,822 supporters · Message

    A community working to create a world with justice, sustainability, and genuine democracy for…Read More

7,373 Campaign Supporters

14 Campaigners

Why this matters

SierraRise Campaign leader

This article from the Associated Press proves that cigarette makers can get by without animal testing. Together, we can stop this cruelty…Read More

Cigarette maker Lorillard bans animal testing

The Big Story
RICHMOND, Va. (AP) — The nation's third-biggest tobacco company says it's banning animal testing following discussions with an animal rights group. Lorillard Inc. confirmed the policy change to The Associated Press on Monday. The Greensboro, N.C.,-based maker of Newport cigarettes says it won't conduct or commission animal research unless it's…Read More