International Foundation for Research and Education on Depression's (iFred) mission is to shine a positive light on depression and eliminate the stigma associated with the disease through prevention, research and education. The goal is to ensure 100% of the 350 million people affected by depression seek and receive treatment. iFred is creating a shift in society’s negative perception of the disease through positive imagery and branding—establishing the sunflower and color yellow as the international symbols of hope for depression. To further its mission, iFred engages with individuals and organizations to execute high-impact and effective campaigns that educate the public about support and treatment for depression. 

15 comments

to comment