Coca-Cola, in partnership with World Wildlife Fund (WWF) is launching Year Two of Arctic Home. This project is working to raise awareness and funds to help create a place where polar bears and local communities can thrive in the Arctic regions of Canada and Greenland. This “Arctic Home” will extend about 500,000 square miles - twice the size of the state of Texas.
Over the last five years, Coca-Cola has supported the World Wildlife Fund’s (WWF) Arctic research team to carry out important fieldwork, as well as purchase needed trackers and research equipment to study polar bears in their natural habitat. Through this research we came to understand that the greatest threat to many polar bear species today is the rapid melting of Arctic sea ice.
Climate change is causing the Arctic sea ice to melt faster than ever before, posing a serious threat to the survival of polar bears, who spend most of their lives hunting and breeding in the icy habitat. Experts estimate that if current warming trends continue, some populations of polar bears could be lost within the next century.
By joining our Arctic Home community you are helping us protect the polar bear and its habitat from these threats. Take a tour of our virtual Arctic Home and learn more about the project on our website.