This holiday season, you can start a new family tradition by offsetting your Christmas tree purchase with a donation to The Nature Conservancy's Plant a Billion Trees Campaign. While you're decorating your tree, you celebrate the spirit of the season by knowing your gift will ensure a healthy Atlantic forest.
Why did The Nature Conservancy begin the Plant a Billion Trees campaign? Because the Atlantic Forest is on the brink. Only 12 percent of its original area—the size of the U.S. eastern seaboard from Maine to South Carolina- remains. The Atlantic Forest is considered one of the world's most endangered tropical forests. Coastal development, urban expansion agriculture, exotic plants, ranching and illegal logging have all contributed to the degradation of this once vast landscape.
By offsetting your Christmas tree purchase with a donation or gift to Plant a Billion Trees, you will help make a difference now and for future generations in Brazil's Atlantic Forest, and all over the world.