Each January 1, nonprofits have no idea whether their donors will make a gift before December 31. Their solution: write multiple solicitation letters in the hopes that we'll give again before the year-end. This strategy turns out to not only be ineffective (donor loyalty is close to 40%) but has the opposite effect: 32% of donors say they stop giving to a charity due to over-solicitation!

Sign you name, share your email, and identify a charity you wish would use your money more wisely. We'll contact them and stop this insanity.

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