The mission of www.ekjoot.com is to provide an unbiased neutral platform for the common man, to unify to stand against a social issue or injustice and to disseminate the information. It further creates leaders who then take the issue to its logical conclusion and raise an alarm with the authorities statutory or non- government, which would compel for an action to address and resolve in a just manner. The Leader has a cardinal role to play by raising an alert and mobilising public opinion.

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