The Millennial Generation is diverse and huge in number, making up nearly 1/4 of the entire electorate in 2012.  This is both the challenge and the opportunity.  Rock the Vote is dedicated to building the political power of young people by engaging them in the electoral process, urging politicians to pay attention to issues that matter to young voters, and protecting their fundamental right to vote.  Our goal is to reinvigorate our country's democracy and redefine citizenship for a generation in 2013 and beyond.

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