About the campaign

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Why this matters

Jayden Hutchins
Jayden Hutchins Campaign leader

The purpose of this article is to show people that even the world’s biggest supermodels wouldn’t wear fur because of the curtly involved…Read More

The fur trade: Bloody fashion

The Independent
When five of the world's biggest supermodels posed with an "I'd rather go naked than wear fur" placard in 1994, it was the high point of the anti-fur campaign. Naomi Campbell, Cindy Crawford, Christy Turlington, Claudia Schiffer and Elle Macpherson had achieved celebrity status, and their influence had others queuing up to join the anti-fur…Read More

The article talks about where the main source of animal cruelty takes place, what happens to animals, why fashion came back into being an…Read More

Cruelty is coming back into fashion

ABC News
Cruelty is coming back into fashion Posted October 01, 2013 15:35:56 The popularity of fur in fashion has returned, but without the concern for the millions of animals slaughtered for the sake of needless luxury, writes Tara Watson. In the height of the anti-fur revolution of the 90s, the thought of wearing real fur outside was…Read More

This guy aged 90, has been in the animal skin industry almost his entire life, he enjoys doing what he does, and has no concern at all to…Read More

Tasmanian Craft Fair: 90-year-old stall holder keen for more

ABC News
At age 90, skin tanner Bryan Pearce still loves his trade Updated November 24, 2016 10:50:46 Taking the skin from an animal, cleaning it and putting it through the tanning process is what 90-year-old Bryan Pearce loves doing. And he is has been doing it for the best part of 40 years. After seeing an adult education advertisement…Read More
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