Each year, more than 100 million animals are poisoned,

burned, crippled, and abused in torturous ways for the sake of your cosmetics, and that’s ONLY in U.S. labs. Can you imagine the percentages if you took into consideration labs worldwide? Scientists around the world are being paid by cruel cosmetic companies to test their products, in order for it to be ‘safe’ for the consumer.

Animal testing is worldwide, however since Australia won’t allow it, Australian brands can send the products away to be tested. Up to 90% of animals used in U.S. labs are not counted in the official statistics of animals tested. Europe, the world’s largest cosmetic market, Israel and India have already banned animal testing for cosmetics, and the sale or import of newly animal-tested beauty products. In tests of potential chemicals, subjects are given a substance every day for 2 years. Prior to 2013, the countries of the EU in 2011 reported that they used 17,896 dogs, 3,713 cats, 358,213 rabbits, 6,686 horses, 6,095 monkeys, 675,065 birds, 77,280 pigs, 28,892 sheep, 30,914 cattle, over 1,000,000 fish and over 8,500,000 rodents. According to the latest Government figures (for 2014), a total of 3.87 million experiments were completed in Great Britain during 2014. The use of animals to test cosmetics products or their ingredients is banned in the UK and all other member states of the European Union. However, since March 2013, it has been illegal to sell cosmetics products within the EU which have been, or which contain ingredients, newly tested on animals. Research by Cruelty Free International and the Dr Hadwen Trust suggests that at least 115 million animals may be used in experiments worldwide each year.

We need to make the consumers more aware of this because too many animals each year are being brutally tortured. By labelling products that are animal tested, you are raising the awareness of the consumer, labelling forces them to consciously choose whether they buy the product or not. Having the consumers aware the product being animal tested may drastically reduce the demand for the product, which puts the company at jeopardy. When their sales drop they will be made more aware and realise that animal testing is very important to the public. With this in mind, producers will be pressure that they may have to change their practices to keep their sales high, and to keep the business successfully.

Animal testing is bad science for cosmetic products because it is proven to not actually work. If they are claiming that animal testing works for the safety of the consumer, they are blatantly lying. As the scientists go along with a product, trying to improve it so it won’t torture the animal, they’re only meeting the needs of that certain animal, rather than the needs of human beings. A rabbit may have sensitive skin, and once it survives through its trails, they claim that product is approved for sensitive skin. However, its common sense to realise that humans AREN’T animals. Labelling products will force companies into ethical behaviour. It’s dissolute in the majority to people’s eyes, however without labels people can’t make the choice on whether they choose to purchase the product or not. Other scientist have proven to the public that there are actual substitutes for torturing animals. With the buyers being aware of this, it may cause trust issues towards that company and product. Since buyers know that animal testing is flawed, they will not trust those products tested on animals. We must change the way animal testing is lightly looked over. In the cosmetic industry, you would find that the majority in buyers would be females, however you have you odd number of males who still purchases cosmetics. Within this handful of people, you find those who are quite compassionate towards animals but can be completely oblivious to what are happening to them for the sake of their cosmetics. The consumers need to be more aware of what they really are purchasing, and need to be educated on animal testing. With this as hidden as it is, it’s quite easy for the big brands to sweep this under the rug, no matter how guilty they are.

The goal here of what I want, is to have all cosmetic products tested on animals labelled to give the consumers the choice whether they endorse animal testing or not. I want the big companies to realise that the public have the right to this information, they will have to choose whether they take responsibility and change into a more ethical behaviour. The proof is there, that 70%+ of animal testing is NOT reliable and that there is non-animal testing available.

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