The FCC’s new regulation conflicts with Federal Trade Commission rules and doesn’t do anything new to protect consumer privacy and imposes new requirements that stifle innovation. They deny internet service providers the ability to use consumer data like other internet companies (like Google) to make money.
Killing the FCC’s privacy rule would leave consumers defenseless against abusive invasions of their privacy by their internet service provider which can include deeply personal data that’s then sold for a profit. This resolution is a step towards rolling back net neutrality rules and needs to be stopped so the rule can remain.