Social media users should own their personal data as a human right. Giving social media users ownership of their data will further privacy rights and potentially allow them to sell their data as an asset under their own control instead of letting social media companies profit off of it without compensating users.
While social media users maintain the rights to their content on social media platforms, the data generated through their use of these platforms doesn’t rightfully belong to them, as it’s not authored by them in the same way that a social media post is.