Television and radio ads for e-cigarettes and vapes are driving these products’ use by youth. Given the recent, highly publicized cases of lung damage and even death from these products, it’s clear that companies shouldn’t receive tax deductions that subsidize their marketing efforts. Eliminating the tax deduction for these products’ advertising won’t solve the problem of youth vaping on its own, but is an important step towards reducing these products’ direct marketing to teens.
While receiving a tax deduction for direct-to-consumer advertising is nice to have, it’s not a precondition for marketing a company’s products. Therefore, it’s possible — and probable — that this bill won’t have any effect on vape and e-cigarette advertising. Instead of this bill, the FDA should ban e-cigarette advertising practices and media organizations should be required by law to reject e-cigarette ad purchases.