Consumers are not confused about what plant based milks are - the dairy industry is confused about what a free market and competition are. If you want fair and accurate labeling of milk, label cow's milk as "cow's milk" and leave the other labels as they are. Trying to force a dying industry on consumers is manipulative and a waste of time and money. It is time for Congress and the USDA to enter the 21st century. Plants are the future of food.
This bill implies that Americans are not smart enough to know the difference between plant-based milk and mammalian milk. In reality, American consumers are waking up to the lies the dairy industry have told us for decades and WANT to purchase dairy alternatives.
The Dairy Pride Act is just another attempt by the dairy industry to degrade the plant-based food movement because of the decrease in dairy sales, which have gone down tremendously since the year 2000.