Television and radio ads for e-cigarettes and vapes are driving these products’ use by youth. Given the recent, highly publicized cases of lung damage and even death from these products, it’s clear that companies shouldn’t be allowed to advertise these products to youth who don’t understand the full consequences of their use. Closing the loophole allowing e-cigarette and vape companies to advertise on TV and radio won’t solve the problem of youth vaping on its own, but it’s an important step towards reducing these products’ direct marketing to teens.
This bill won’t have much impact, as few e-cigarette or vape companies advertise nationally via television or radio as is. Moreover, given that this advertising ban doesn’t extend to internet ads, social media sponsored posts, or the myriad other ways teens receive product endorsement information, this bill doesn’t close off many major channels for e-cigarette and vape companies to advertise their products to youth, many of which are more effective than TV and radio ads.