Pledge to

NEVER BUY any items containing real fur that are sold in South African shops.

How this will help

This pledge is part of a broader campaign to ban the trade in real fur in South Africa. A request to ban fur will be submitted to the South African government. This pledge will help show the South African government that South Africans put compassion over cruelty. We want to be "proudly South African".

Other than rabbit farms there are no fur farms in South Africa, as they would contravene the Animals Protection Act 71 of 1962. Yet fur is being sold in South African shops that source their fur from fur farms in other countries. The fur industry fails every test of morality, as it subjects animals to prolonged suffering for trivial fashion items.

To ensure profits, it is impossible for fur farmers to farm humanely. Free-range farming is unfeasible, so fur farms use intensive battery-farming methods. This is inherently cruel, as wild "fur bearing" animals are deprived of the conditions essential to their natural lives. These mammals include mink, fox (of many varieties), rabbit, raccoon dog, sable, chinchilla, lynx, coyote among others. In the wild these animals need space, and are often naturally solitary.

Wild animals go insane when crammed into tiny metal cages, displaying neurotic, stereotypical behaviour, not observed in these sentient beings when in their natural habitat. They attack each other under conditions of stress, as found on all fur farms. This leads to severe flesh and head wounds which remain untreated. Cannibalism occurs and these animals can chew off their own limbs in frustration.

These desperate creatures often live in squalor and are not adequately treated for parasites and ear mites. If the ammonia from accumulated faeces of the animals is not cleaned up, it will cause their eyes or lungs to burn. Due to these barbaric conditions, many fur-bearing animals die of their injuries, go into organ failure from stress or suffocate. Despite this senseless loss of life, it is still more cost effective to keep these animals in these vile conditions.

Animals lie anguished and depressed inside the cages, waiting for an agonising death. To preserve pelts and lessen expenses, slaughter practices are merciless. Animals are anally electrocuted, gassed, poisoned, bludgeoned to death and even skinned alive. Only the pelt is used and a single garment comprises hundreds of animal skins.

Environmental hazards arise from discarding thousands of bodies and the use of toxic chemicals to treat raw hides. Excessive amounts of ammonia, from intensive farming, pollute air and water, which affect the health of people. 

In countries with inadequate animal protection laws, such as China, dogs and cats are skinned for their fur. According to Born Free USA, DNA testing has shown that certain items labelled "faux fur" were cat and dog fur. The World Society for the Protection of Animals argues that weak import and labeling law makes it "virtually impossible to identify where fur originates from".

There are already bans or restrictions on fur farms in numerous countries. Progressive companies have pledged to be fur free through the international Consumers for a Fur Free Society programme. Several places, including West Hollywood have banned the sale of fur, as have Australian department stores. Israel is in the process of implementing a total fur ban.

Please join this international trend and help end this abhorrent industry.

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