This pledge closed 5 months ago
We don't buy bigotry.
The president of Italy-based Barilla, the world's largest pasta producer, sparked a boycott of his famed firm Thursday after saying he would not show gay families in the firm's ads.
"I would never make a spot with a homosexual family," Guido Barilla said on the Italy radio programLa Zanzara (The Mosquito) according to Italian news agency ANSA. "Not out of a lack of respect but because I do not see it like they do. (My idea of) family is a classic family where the woman has a fundamental role."
Quote: USA Today.