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Pledge to

Boycott Barilla pasta.

This pledge closed over 4 years ago

How this will help

We don't buy bigotry.

The president of Italy-based Barilla, the world's largest pasta producer, sparked a boycott of his famed firm Thursday after saying he would not show gay families in the firm's ads.

"I would never make a spot with a homosexual family," Guido Barilla said on the Italy radio programLa Zanzara (The Mosquito) according to Italian news agency ANSA. "Not out of a lack of respect but because I do not see it like they do. (My idea of) family is a classic family where the woman has a fundamental role."

Quote: USA Today.

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