Sign the Petition to

Stacia Andersen, Target Corporation's Senior Vice President of Merchandising

As parents, we want to provide our children with happy and lasting memories of the holidays we share. As consumers, this becomes more and more difficult when family retailers stock and market products that undermine the values we are trying to instill in our children. Namely at this time of year it is sexualized Halloween costumes for young and teen girls.

A recent trend has made Halloween something of a bear for parents, and as consumers we ask you to rethink your inventory next time you are at market writing orders. Today I browsed costume options for my young daughter and son and what I saw was disheartening. While the themes may have been similar, the boys’ costumes were muscle-bound super heroes or costumes that looked like the animal/monster/rescue worker it was supposed to resemble while the girls’ option was a sexy version of that same theme.

Little girls are not sexy. What the market bears is a litmus test for society. We do not want society thinking of our daughters in this way.

Sexy and childhood don’t go hand in hand. This isn’t safe or healthy for our children. Halloween is a great time to promote creativity in costume design and having fun with the family. I would like to be able to take my children into Target and onto target.com and know it is a safe shopping zone where these skimpy and revealing costumes for girls are not sold.

Next year, we ask for you to offer products for girls that honor childhood and get back to what Halloween is all about – putting together fun and scary costumes. Not sassy and sexy.

These are our children, and we are paying attention to what you are trying to sell them.

Signed,

Melissa Atkins Wardy

This petition closed almost 2 years ago

How this will help

Sexy and childhood don't go hand in hand - our children deserve a Halloween holiday free of sexualization!

When consumers speak directly to retailers about concerns it allows retailers to...

Sexy and childhood don't go hand in hand - our children deserve a Halloween holiday free of sexualization!

When consumers speak directly to retailers about concerns it allows retailers to adjust their merchandise accordingly. All it takes is one retailer to decide to be the one to stop selling these sexualized costumes for the rest to follow suit - let's urge Target to lead the charge! 

24 comments

to comment