This pledge closed about 1 year ago
The Mercury Phoenix Trust teams up with Hard Rock Cafe across Europe to
help celebrate Freddie For A Day, which is held each year on September 5
to mark Freddie's birthday.
Hard Rock Cafe in cities throughout Europe will open up their
restaurants on September 5th to help raise funds and awareness for
Freddie For A Day. There will be prizes for the best dressed Freddie's
as well as entertainment throughout the day.
Marc Carey, the Director of Marketing for Hard Rock Europe says "Hard
Rock Cafe is delighted to be working alongside Queen and The Mercury
Phoenix Trust on their annual 'Freddie For A Day' fund raising and
awareness day on Thursday September 5th. Hard Rock has long been
associated with the rock legends and their charity, raising $350,000
through the sales of a Queen Signature Series T-Shirt and even setting
up a 'mobile' restaurant backstage at the Freddie Mercury Tribute
Concert at Wembley Stadium in '92. Each café throughout Europe will be
encouraging local Freddie fans to come along dressed up as the icon and
to raise funds for this great cause that funds HIV/AIDS awareness and
education throughout the world"
Claudia Walker of the Mercury Phoenix Trust says "The Mercury
Phoenix Trust initiative Freddie For A Day is a global AIDS fundraising
and awareness campaign, enabling fans around the world to help the Trust
in its work and have fun whilst doing so. This new partnership with the
Hard Rock Cafe will further raise the profile of Freddie For A Day as
we join forces in many cities, initially across Europe, to celebrate
Freddie's life and help those less fortunate to fight this terrible
disease which ended his life"
Venues and city information coming soon.