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Pledge to

Boycott Abercrombie stores

This pledge closed over 1 year ago

How this will help

For years Abercrombie has earned criticism for overly promiscuous advertisements that encourage sexual behavior in their clientele, which--mind you--is middle school to high school students. What some may not realize is that the company's disgrace goes much further than nudity. In 2006, CEO Mike Jeffers admitted that the clothing line refuses to produce larger sizes so as to restrict the wearers to "hot people". Robin Lewis, author of The New Rules of Retail, explains "[Jeffers] doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'"

Sean Levinson of EliteDaily recently wrote an article detailing the CEO's comments here.

I hope you find these comments as deplorable as I have. While a healthy BMI is certainly important, there is no excuse for deliberately encouraging the malicious divide that poisons middle and high school experience for so many. 

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