This pledge closed over 2 years ago
16,000,000,000 disposable coffee cups get thrown away in America each year.
We encourage coffee drinkers to bring their own cup – by offering daily, weekly, and grand prizes. Our promotions educate consumers to behave in ways that will save them money and reduce their carbon footprint.
We also partner with businesses and universities to reduce their environmental impact and improve their bottom line. Our current campaign is taking place from April 8 – May 26, 2013, at UC San Diego.
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