This pledge closed almost 2 years ago
Cruelty to animals is at the heart of rodeos.
"Electric prods, spurs, and bucking straps are used to irritate and enrage animals in rodeos. The flank, or "bucking," strap or rope is tightly cinched around the animals' abdomens, which causes them to "buck vigorously to try to rid themselves of the torment."
"Cows and horses are often prodded with an electrical "hotshot" while in the chute to rile them, causing intense pain to the animals"
"Calves who are roped while running routinely have their necks snapped
back by the lasso, often resulting in neck injuries.(14) Even Bud Kerby,
owner and operator of Bar T Rodeos Inc., agrees that calf roping is
Read more information here: http://www.aspca.org/fight-animal-cruelty/whats-wrong-with-the-rodeo.aspx
So why is CBS promoting rodeos by broadcasting these events and labeling them 'sports'? CBS needs to lose money because of its support of rodeos. You can help.
We can get CBS to stop broadcasting (and attempting to legitimize) these events by not watching CBS or watching it less and when watching, always switch the channel during the commercials. As more and more people join this campaign, CBS advertisers will see that their ads are a waste of money. They will curb their CBS advertising, and CBS will have to stop promoting rodeos.
Bonus points if you also call CBS and tell them about your participation: 1-212-975-4321
More bonus points if you also boycott Wrangler and Enterprise rent-a-car, two frequent rodeo sponsors.