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WATCH The Road to REBBL Series:
Trailer | Episode 1 | Episode 2 | Episode 3
Not For Sale is working to end human trafficking and modern-day slavery, a crisis affecting more than 30 million people today.
Our mission calls for a new way of thinking. Tens of thousands of trafficked individuals are rescued each year, but it is not enough. Slavery continues to thrive as traffickers devise new ways of exploiting the vulnerable. How do we stop exploitation before it begins?
This summer, Not For Sale is launching a social enterprise, REBBL, that will create job opportunities and social programs in the most vulnerable communities of the world.
REBBL is a beverage company that combines ethically-sourced botanicals and ingredients to create body-balancing drinks that are good for your health, tastebuds, and the individuals that help produce it. But more importantly, REBBL will create job opportunities and help fund our social programs in the most vulnerable communities of the world.
For REBBL to have the biggest impact possible, we need to develop a sustainable infrastructure in these communities. That's why we're raising $150,000, which will help Not For Sale create community farms that will provide ingredients for REBBL as well as sustainable food sources for the communities we work with. It will also help stabilize these regions with education, healthcare and other important programs.
We have until the end of August to raise $150,000 for the Peruvian Amazon.
Now the question is: Do you want to be a part of making history?
-David Batstone
President and Co-Founder, Not For Sale
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Update #15
Posted on Feb 20
So far, Not For Sale has worked in collaboration with leaders in 77 Amazonian communities to: - Support schools in 6 communities with essential supplies, to benefit almost 250 children.
- Provide artisan training to 113 women at-risk to trafficking.
- Offer 109 young people skills training and higher education.
- Support schools in 6 communities with essential supplies, to benefit almost 250 children.
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Update #14
Posted on Sep 19, 2012
Friends and fellow abolitionists,
Last year in Peru, nearly 50% of human trafficking took place in the Amazon—an area where only 11% of the population lives. This year, Not For Sale began working in the area to provide economic infrastructure and try to stop the cycle of exploitation. When we launched the Road to REBBL, we had no idea people would respond so passionately about creating hope and freedom in Peru with us.
In order for REBBL, a beverage creating economic opportunities... … -
Update #13
Posted on Sep 2, 2012A celebration is in order!
This summer, we introduced REBBL--a great tasting and world-class beverage that would help combat the root causes of slavery in the Amazon.
In order for REBBL to create jobs and source ingredients from the Peruvian Amazon, Not For Sale needed to fund critical work in those communities. That included planting community gardens and providing job training, healthcare and education. So on July 10th, Not For Sale launched the Road to REBBL and set a goal of raising...
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Update #12
Posted on Aug 28, 2012New community gardens, artisan training for women and youth education scholarships. That's the kind of impact donations through the REBBL campaign have been having for more than 350 families in the Peruvian Amazon so far.
This is the last week for fundraising towards our goal of $150,000. Nearly a thousand people have been a part of making this happen, and you still have time to be among the first to receive a 4-pack of REBBL. All it takes is a donation of $35 or more.
Together, we can do this!
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Update #11
Posted on Aug 21, 2012Friends,
Thanks to the generosity of individuals like you, we have been able to raise more than $100,000 so far to address the root causes of slavery in the Peruvian Amazon. In addition, REBBL is now being packaged and sent to consumers whose purchases are already making a difference in those communities.
I believe that REBBL represents the future of how we address injustice as a global community. It is a symbol of a revolution in which all products will be made without exploitation. This is...
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Update #10
Posted on Aug 7, 2012
We will now have until the end of August to finish raising $50,000 for the Peruvian Amazon. But REBBL is already off and out of the gate! Here's our third video update, this time from Dave Batstone and Palo Hawken (REBBL CEO). -
Update #9
Posted on Aug 2, 2012When we sit back and look at the incredible response that REBBL has been getting, it's overwhelming. Over $92,000 has been raised in 22 days from people like you, and thousands of supporters worldwide have been tweeting, retweeting, posting, "liking," blogging, writing snail mail (though the numbers on that can't be verified), and emailing. We even have Forbes, Mashable, TechCrunch, and MLB players buzzing about REBBL as well!
It might be bold (we might as well be bold if we want to raise...
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Update #8
Posted on Aug 1, 2012"It's not just about being in the right place at the right time but knowing what to do when you find yourself there." - Yesterday's story in Forbes about the launch of REBBL. Our actions are being heard around the world!
We just passed the $90,000 mark with only 6 days left. That's huge! Thank you so much for the contributions you have made -- you are an essential part of this campaign! And Brent Lillibridge, an outfielder for the Cleveland Indians, has committed to give away 2 tickets for...
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Update #7
Posted on Jul 30, 2012Watch the second video update on the Road to REBBL, straight from our team's trip to Peru this month. Trust us--you'll feel like you're riding on the boat too.
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Update #6
Posted on Jul 29, 2012We're hosting REBBL launch parties all over the U.S., but what if you can't make it to San Francisco, Atlanta or Minneapolis? We've come up with the perfect solution: Throw your own REBBL launch party with your friends and family! Have a REBBL movie night and share the Road to REBBL series with your friends, family or church group. You can make popcorn, or turn it into a potluck!
We've come up with a toolkit (http://nfs.am/czMN3) for planning your own launch party. Even if your friends are...
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Update #5
Posted on Jul 27, 2012
We're over halfway to our fundraising goal to work in the Peruvian Amazon for REBBL! Just yesterday, the very first bottles came off the conveyor belt, and starting next week we will begin shipping out 4-packs to those of you who have donated.
If you have not donated yet, please do so and then share this with our friends so that you all can be among the first to taste REBBL too!
To celebrate the arrival of REBBL's first bottles, we had a launch party last night in San Francisco... … -
Update #4
Posted on Jul 25, 2012We have some exciting news to share with you: This week REBBL officially launches into production! Here's the very first preview of the bottle itself. For every $35 you've donated, we will be sending you 4 of these bottles next month!
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As you know, REBBL is a beverage company that Not For Sale created as a social enterprise to help accomplish our mission -- by creating jobs in economically vulnerable regions of the world. Soon, REBBL will begin sourcing key ingredients from communities in... -
Update #3
Posted on Jul 20, 2012It's the end of Week Two and we've already raised over $60,000! Our first batch of REBBL goes into production next week so we can send it to donors to sample. At the same time, several staff members are on the ground in Peru right now getting things ready to kick off.
Thank you to those who have already donated. For those of you who haven't, I am asking you to take the next step with us: Can you donate $35 to help us make sure REBBL becomes a reality?
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Update #2
Posted on Jul 17, 2012
It's the end of week one and we're already over one-third of the way towards our $150,000 fundraising goal for REBBL!
The momentum is incredible. Watch this week's update where Christina Hebets, our international operations manager, explains how the funds raised here will help end slavery in Peru by laying the groundwork for REBBL. -
Update #1
Posted on Jul 10, 2012We’re so exited to see REBBL’s amazing progress. In just 6 hours, you and your friends have donated more than $38,500! Just as exciting, REBBL has already been featured by Mashable, a major news website! Watch my interview here: on.mash.to/O0chuu
A huge thank-you goes out to those who have already donated. Please make sure to share the video with everyone you know so that we can make REBBL a huge success.
We have 28 days to raise the remaining $111,500. Let’s make history together!
In solidarity,
Dave
So far, Not For Sale has worked in collaboration with leaders in 77 Amazonian communities to: 
By the end of this year, Not For Sale expects to provide more than 350 indigenous families with healthcare, economic and education opportunities. By providing individuals with the ability to work and learn in a safe, stable and dignified manner, we lessen the risk of trafficking and can break the cycle of exploitation.
But we're not done yet! As REBBL makes its way into stores, you can now order bottles of Hibiscus Mint (the first flavor) online. As a thank you for following the Road to REBBL, we are making you a lifetime VIP member: Use the code "THE1STVIP2012" before October 15th for a lifetime 25% discount on all monthly auto-ship orders of REBBL. To order, visit 
Discuss the fundraiser
REBBL made it to Manila for the Asia Pacific Forum on Human Trafficking as an innovative solution -- Help us turn this into a reality not only for vulnerable communities in the Amazon but in SE Asia, Eastern Europe. Thanks in advance.
great stuff....
I was thinking a lot of the Filipino local specialties that we talked about at the conference are actually great tea flavors - coconut, Palawan honey, malunggay, and mango. I see coconut and malunggay in particular in some of the most impoverished areas I work in, so it's easily found (and hence probably easily grown). REBBL Pinoy edition???
$35 to be one of the first in a company, taste their new drink and have a way to fight human trafficking. fun video to check out. please watch and help. thanks
Lisa, thank you for sharing REBBL with your friends! Have you seen the other episodes? If not, there are links to each one below the video on this page.
This is so exciting and I am so blessed to be apart of it! YAY!
Muroojje, thanks for your support! We really appreciate it!
aww u wlc :)
Please re-send the code required to get those 4 bottles. Your last email was lost.
Thank you.
Hey Don, please email me at nathan@notforsalecampaign.org and get you taken care of. Thank you so much for your donation and we'll make sure you're able to get your gift!
MY SPILL TO 25 FRIENDS ON FACEBOOK: $35 FOR A CASE OF TEA THAT HELPS MEN & WOMEN ESCAPE THE HORRORS OF HUMAN TRAFFICKING & GET BACK TO LIVING IN THE REAL WORLD - THIS TEA HAS REAL NATURAL & HOLISTIC HERBS IN IT TO HELP US TO BE MORE HEALTHY TOO - Help me by taking action.
Jan, thanks for sharing!
When I get a minute I'm going to look into this- It sounds like a fantastic idea!
I've added your project to my large prayer group's prayer list and distributed the link on facebook. May God
Bless you and this project.
Susan, thank you for your prayers and for sharing! Both are very appreciated!
we are all enslaved until every last one of our brothers and sisters are freed.....I will happily promote this fundraising endeavor.
Pam, thank you so much for your support!
Very cool way to impede slavery!
Barbara, we're glad you think so. We're so excited for REBBL, and we're grateful to have you on board! Please share this page with as many people as you can! Thank you!