Give to end slavery in the Amazon. Partner in the launch of REBBL.

A celebration is in order!

This summer, we introduced REBBL--a great tasting and world-class beverage that would help combat the root causes of slavery in the Amazon.

In order for REBBL to create jobs and source ingredients from the Peruvian Amazon, Not For Sale needed to fund critical work in those communities. That included planting community gardens and providing job training, healthcare and education. So on July 10th, Not For Sale launched the Road to REBBL and set a goal of raising $150,000 in less than two months.

It has been amazing to see the incredible support that people like you have given, sharing in the vision of bringing hope for some of the world's most marginalized. We're excited to announce that as of 12:00am on Saturday morning, we reached (and surpassed) the $150,000 mark! This means that together with REBBL, we will be able to have long-term impact in Peru in the fight against human trafficking and slavery.

By joining us on the Road to REBBL, you have made a statement: Quality products that empower vulnerable communities can change the world. Thank you.

Stay tuned for big news next week!

-All of us at Not For Sale

Friends,

Thanks to the generosity of individuals like you, we have been able to raise more than $100,000 so far to address the root causes of slavery in the Peruvian Amazon. In addition, REBBL is now being packaged and sent to consumers whose purchases are already making a difference in those communities.

I believe that REBBL represents the future of how we address injustice as a global community. It is a symbol of a revolution in which all products will be made without exploitation. This is why the success of this campaign is so critical.

To reach our goal, we need to raise another $45,000 by August 31. Even if you can't afford to donate, I am asking you to set a goal of your own of raising $175. If each of us can personally raise $175 through our networks, we can reach our goal before the weekend. It might be through a bake sale for the Peruvian Amazon, seeing if your church can donate, or calling relatives who might be interested in supporting the cause.

I'm challenging you to raise just $175. I believe we can do it!

Use the "Invite Friends" button near the top of the page to help reach our goal.

- Dave

When we sit back and look at the incredible response that REBBL has been getting, it's overwhelming. Over $92,000 has been raised in 22 days from people like you, and thousands of supporters worldwide have been tweeting, retweeting, posting, "liking," blogging, writing snail mail (though the numbers on that can't be verified), and emailing. We even have Forbes, Mashable, TechCrunch, and MLB players buzzing about REBBL as well!

It might be bold (we might as well be bold if we want to raise $150,000 before Tuesday), but let's try to reach the $100,000 mark before the weekend. Possible? Yes. If you've already donated, keep the great momentum going, and click this link to share the message with your friends on Facebook! http://nfs.am/cHhWM

If you've been waiting to donate, now is the time.

Together, we're helping to empower more than 77 communities in the Peruvian Amazon. Because everyone should be free to live with dignity!

"It's not just about being in the right place at the right time but knowing what to do when you find yourself there." - Yesterday's story in Forbes about the launch of REBBL. Our actions are being heard around the world!

We just passed the $90,000 mark with only 6 days left. That's huge! Thank you so much for the contributions you have made -- you are an essential part of this campaign! And Brent Lillibridge, an outfielder for the Cleveland Indians, has committed to give away 2 tickets for every home game this season if we reach our goal by the deadline!

You've probably already emailed, Facebooked, Tweeted, and Pinned (Pinterested?) about the campaign, but we can't stop now. After you donate, call or text 5 friends and ask them to join us in donating $35 or more so we can finish building REBBL's infrastructure in vulnerable communities of Peru.

Exciting days and hours ahead--now's the time to amp up the buzz!

- Dave

P.S. Here's the link to the Forbes story on REBBL: http://www.forbes.com/sites/andyellwood/2012/07/31/right-people-right-place-right-time/

We're hosting REBBL launch parties all over the U.S., but what if you can't make it to San Francisco, Atlanta or Minneapolis? We've come up with the perfect solution: Throw your own REBBL launch party with your friends and family! Have a REBBL movie night and share the Road to REBBL series with your friends, family or church group. You can make popcorn, or turn it into a potluck!

We've come up with a toolkit (http://nfs.am/czMN3) for planning your own launch party. Even if your friends are hundreds or thousands of miles away, you can "hang out" on Google+ to watch the series together. Share your launch party photos with us and we'll post to our Facebook page!

We are now less than two weeks away from the end of our REBBL campaign, with $70,000 still to raise for Not For Sale's work in the Peruvian Amazon, so use this as a way to help get the word out. We believe we can do this!!

Download the Toolkit here: http://nfs.am/czMN3

We have some exciting news to share with you: This week REBBL officially launches into production! Here's the very first preview of the bottle itself. For every $35 you've donated, we will be sending you 4 of these bottles next month!

As you know, REBBL is a beverage company that Not For Sale created as a social enterprise to help accomplish our mission -- by creating jobs in economically vulnerable regions of the world. Soon, REBBL will begin sourcing key ingredients from communities in the Peruvian Amazon, which is what your donation will help enable.

We're excited that REBBL becomes a lasting reality this week, and that supporters like you are on board and in the story. Be sure to keep recruiting others to join the #REBBL Cause!