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These issues help contribute to the Real Food Deficit. Invite your friends to find out what they think.

In your community, what is the biggest challenge to healthy eating?

$35,000

36,945 people voted

While most of us know the importance of eating healthfully, less than half of low-income American families actually prepare nutritious meals most days of the week.* We can point to plenty of reasons why eating healthy is a challenge: fresh fruits and vegetables can be more expensive, healthy foods are often harder to find than less healthy alternatives, and busy schedules make it difficult to actually prepare a meal from scratch. These barriers are creating a gap between our vision of healthy communities and our reality – they're creating a Real Food Deficit.

The Kashi REAL Project™ is committed to helping solve the Real Food Deficit, and as a part of their ongoing efforts, have partnered with the non-profit Share Our Strength's Cooking Matters® Colorado. Cooking Matters Colorado is tackling the Real Food Deficit by equipping families with the tools to make healthy meals at home, practice responsible food shopping, shift budgeting behaviors, and teaching children and families healthy eating habits that last a lifetime. For every poll answer, $1 is donated to help Cooking Matters Colorado** expand their cooking skills courses to more families and help build stronger, healthier communities.

Want to help Cooking Matters Colorado earn their $35,000 goal? Make sure to share the poll with others in your community. It's a simple action you can do to help reduce the Real Food Deficit. 

You can also learn more about Kashi's work with Cooking Matters Colorado and other non-profit partners to help tackle the Real Food Deficit and make real food a reality.

*Reference: "It's Dinnertime: A Report on Low-Income Families' Efforts to Plan, Shop for and Cook Healthy Meals."January 2012, Page 28. Conducted by Share Our Stength's Cooking Matters®: www.nokidhungry.org/cmstudy/

**For every poll response on www.causes.com/healthyeating, Kashi will donate $1 dollar, up to a maximum of $35,000, to Share Our Strength's Cooking Matters® Colorado. The donation status will be updated instantaneously. Limit one poll response per Causes.com user. There is a strict limit of one entry per person. If it becomes apparent that a participant is using a computer(s) to circumvent this rule or any other automated or programmed means, any donation will be void. The program will begin at 12:00am ET 1/29/13 and ends at 11:59 pm ET 3/31/13 or until the maximum donation is reached. Cooking Matters Colorado will receive a minimum donation of $10,000. Must be a registered Facebook user to participate. This program is published by Causes.com, which is solely responsible for its content. No purchase necessary. Void where prohibited.

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  1. Update #2

    Posted on Mar 4

    Thanks for your support, with your help, we've already helped Share Our Strength's Cooking Matters® Colorado raise over $30,000! Now it's time to help the Kashi REAL Project™ and Cooking Matters finish strong and achieve the $35,000 goal* by inviting your friends to get involved.

    In Kashi's recent poll many people listed the cost of fresh produce and other nutritional food options as one of the main barriers to healthy eating. That's why Kashi has teamed up with organizations like Cooking...

    Thanks for your support, with your help, we've already helped Share Our Strength's Cooking Matters® Colorado raise over $30,000! Now it's time to help the Kashi REAL Project™ and Cooking Matters finish strong and achieve the $35,000 goal* by inviting your friends to get involved.

    In Kashi's recent poll many people listed the cost of fresh produce and other nutritional food options as one of the main barriers to healthy eating. That's why Kashi has teamed up with organizations like Cooking Matters Colorado, who are working to educate low-income families across Colorado how to budget, shop for, and prepare healthy meals at home. Through hands-on courses with volunteer chefs and nutrition educators Cooking Matters teaches families how to cook and eat healthier on a budget.

    Your participation will have an impact and help those in need.  Just $25 provides Cooking Matters Colorado with class supplies for a family of four, while $100 pays for a supermarket tour for up to 10 families.

    Visit the Cooking Matters Colorado website to learn more about how the group is using education to combat the Real Food Deficit.

    *For every poll response on www.causes.com/healthyeating, Kashi will donate $1 dollar, up to a maximum of $35,000, to Share Our Strength's Cooking Matters® Colorado. The donation status will be updated instantaneously. Limit one poll response per Causes.com user. There is a strict limit of one entry per person. If it becomes apparent that a participant is using a computer(s) to circumvent this rule or any other automated or programmed means, any donation will be void. The program will begin at 12:00am ET 1/29/13 and ends at 11:59 pm ET 3/31/13 or until the maximum donation is reached. Cooking Matters Colorado will receive a minimum donation of $10,000. Must be a registered Facebook user to participate. This program is published by Causes.com, which is solely responsible for its content. No purchase necessary. Void where prohibited.

  2. Update #1

    Posted on Feb 19

    We've all been there -- at the end of a long workday; making a nutritious meal from scratch can feel daunting. Sometimes, it just feels easier to grab a quick, and often less healthy, alternative rather than cook at home.

    Time, access, expense, and lack of basic cooking skills are just a few of the barriers to healthy eating that many of us face in our day-to-day lives. The Kashi REAL Project™ is trying to address some of these barriers for low-income families by teaming up with Share Our...

    We've all been there -- at the end of a long workday; making a nutritious meal from scratch can feel daunting. Sometimes, it just feels easier to grab a quick, and often less healthy, alternative rather than cook at home.

    Time, access, expense, and lack of basic cooking skills are just a few of the barriers to healthy eating that many of us face in our day-to-day lives. The Kashi REAL Project™ is trying to address some of these barriers for low-income families by teaming up with Share Our Strength's Cooking Matters® Colorado, a non-profit organization that specializes in educating kids and families about healthy eating on a limited budget.
    Here are some quick tips from Cooking Matters:

    1. Time: When you're able, cook meals in bulk and save leftovers for a future lunch or dinner by refrigerating or freezing them within 2 hours after cooking.

    2. Expense: If fresh produce costs too much or isn't available where you shop, look for frozen vegetables as a potential alternative. Just be sure to avoid any that have added salt or preservatives.

    3. Convenience: Try making yogurt parfaits the night before or sauté veggies to add to scrambled eggs in the morning. 

    You can support Cooking Matters Colorado by inviting your friends and family to think about healthy eating by taking Kashi's poll. For every response another $1 is donated to Cooking Matters Colorado (up to $35,000) to help educate kids and families about healthy eating!*

    *For every poll response on www.causes.com/healthyeating, Kashi will donate $1 dollar, up to a maximum of $35,000, to Share Our Strength's Cooking Matters® Colorado. The donation status will be updated instantaneously. Limit one poll response per Causes.com user. There is a strict limit of one entry per person. If it becomes apparent that a participant is using a computer(s) to circumvent this rule or any other automated or programmed means, any donation will be void. The program will begin at 12:00am ET 1/29/13 and ends at 11:59 pm ET 3/31/13 or until the maximum donation is reached. Cooking Matters Colorado will receive a minimum donation of $10,000. Must be a registered Facebook user to participate. This program is published by Causes.com, which is solely responsible for its content. No purchase necessary. Void where prohibited.

Discuss the poll

232 comments have been posted
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I bet the REAL top reason is that people like the taste of unhealthy foods better. I eat a pretty healthy diet, but I still like the taste of a donut better than a salad.

See previous replies
Sam Varmeshon

If you had a clue of all the garbage that many of the fast food chains put in their food especially McDonalds you would never eat fast food again.

Cost has always been the biggest hurdle here in Hawaii. With all the sustainable land and resources we have,especially the weather you would think we would have more farming. NO! Our government here would rather sell off native lands to build MORE hotels, and supposed "Affordable housing" that only well to do people can buy. We as a state in the middle of the ocean could really,really do well in growing GMO free foods that could help not only the people here to eat healthier,but to help our...

Cost has always been the biggest hurdle here in Hawaii. With all the sustainable land and resources we have,especially the weather you would think we would have more farming. NO! Our government here would rather sell off native lands to build MORE hotels, and supposed "Affordable housing" that only well to do people can buy. We as a state in the middle of the ocean could really,really do well in growing GMO free foods that could help not only the people here to eat healthier,but to help our economy by generating revenue and creating jobs. Not to mention sustaining our natural resources. To much GREED!

If we want to change the market emphasis, then, we have to change what WE do! There's no other way and it's guaranteed success. If EVERYBODY stopped patronising multi-food combines' produce for just ONE month, it would have an enormous effect and we then just need to keep up the pressure til the providers either get the message or close down and starve themselves - wouldn't that be great? It's OUR call.

Mark Williams

Amen to Keith. But there is a certain perversity in us that want's to give in, close our eyes and eat that donut or hamburger. I can and do boycot GMO foods as well as the companies that distribute them when I can find them, but sometimes it's difficult to know if the soybeans in some product I would like to buy are GMO beans. (And I don't think my craving for potato chips will EVER completely go away.)

Kashi, who funds this project, is owned by Kelloggs, and Kashi uses genetically modified foods, and foods that aren't organic. I wouldn't trust the Kellogg Corporation to teach anyone to eat healthily. They are probably encouraging poor people to eat their sugar and GMO filled, dairy drenched poison, all for the purpose of lining their own pockets. If you care about poor people and/or nutrition, DO NOT TAKE THIS POLL!

Kitten-Cupcake Dearie Jaeger

i couldn't agree more! when i s a kashi commercial i literally gag. they make me SICK!

I travel to other areas of Oakland to find healthy food, because I am able, but SO many people in my neighborhood don't have transportation or access to healthy food, several are disabled, so they end up walking to the liquor store or going to Mac Donald's. Safeway has organic products but doesn't delivery to my neighborhood! For me personally, none of the boxes apply, because I spend the money and time to get the healthy food that is important to me, BUT for the rest of my community,...

I travel to other areas of Oakland to find healthy food, because I am able, but SO many people in my neighborhood don't have transportation or access to healthy food, several are disabled, so they end up walking to the liquor store or going to Mac Donald's. Safeway has organic products but doesn't delivery to my neighborhood! For me personally, none of the boxes apply, because I spend the money and time to get the healthy food that is important to me, BUT for the rest of my community, cost, connivence, access, and time ALL APPLY. Education is a key player here!

See previous replies
Leah F Reed

I agree completely...I am from Sac and I don't know about the Safeways in your area but here they are super expensive. I was a care provider for a while and the lady I cared for had MS. She always wanted me to go to Safeway to get her food with only 100 bucks for the whole month. The only positive thing I could say about Safeway is that I was impressed with the prices form their deli. I was able to get some peppered bacon there cheaper than the Farmer John brand :)

Wow 50 cents! Bananas here are 69 cents a pound! Potatoes $5 for 3lbs! And I'm a vegetarain 4 boca burgers or chick patties are the same price as ground beef, as a single mom on a very tight budget it is NOT cheaper to buy healthy. I'd rather buy frozen vegies but they are like 3 times the price of cannned vegies! And I rarely take my daughter to ANY fast food resteraunts, it's a treat tom her if I do and more expensive.

See previous replies
Pamela Smith

Also, once we eliminate unhealhy meat, dairy and processed foods, we have money to buy healthier foods. Make the switch to healthy eating. Your body will reward you.

Back in the days remember grandma always in the kitchen cooking real food today everybody wants a quick fix the microwave fast food, so on @ so on in all reality all the mothers out there stop and think what is really important to you and your family! What's good for the heart and soul eat well ---:-)

Stacie Fetterolf

"Back in the day" grandma also didn't typically work. Society has changed so our eating habits have changed.

Lilly Reiss

True but learn from the elders old style warms the heart @ soul ;-)

the prices of the healthy food is very expensive these days.

Tanya Marquette

But sickness is even more expensive!

sure they may be cheaper but who wants to eat beans rice n carrots, Im thinking green vegetables fruit, and rice beans etc, preparation is not the problem finding good healthy produce at an affordable price is.

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