Support truth®

To make sure that every single person gets to know the facts about Big Tobacco and its deadly addictive products.

truth® remains the only national tobacco prevention campaign that is not directed by the tobacco industry.truth® is anti-lies, truth® is anti-manipulation and truth® is anti-secrets.

truth® isn’t anti-smoker. In fact, we love smokers (at least as much as we love everybody, which is a lot). We just want smokers and non-smokers alike, to know the facts about tobacco and the tobacco industry. An industry that manufactures and markets the only product that kills when used as intended.

The tobacco industry spends $34 million a day marketing its deadly products. Yep, you read that right – $34 million a day – more than truth® spends in one year to get its life-saving message out. So how can we appear as powerful as the tobacco companies? By using the one thing we do have that’s more persuasive than fists full of money, and that’s heads full of knowledge.

That’s why our first objective is to provide people like you a dependable source of information to come to, to seek out the facts about the tobacco industry and give you the tools you need to question this industry for yourself.

Sure we may have a little fun along the way, but we always get our facts from only the most respected news sources and organizations, like the Centers for Disease Control and Prevention. And we never add opinions or tell anyone what to do. You’ll never get any of that “just say ‘no’ to cigarettes” crap from us.

So in the end, truth® really is about thinking for yourself and not allowing friends, teachers, politicians, television, or an industry to do it for you. It’s about making your own decisions based on knowledge and respecting the choices others make as well.

1. Every 6.5 seconds, someone in the world dies from a smoking related disease.

2. In the U.S., 1200 people die a day from a tobacco-related disease.

3. The majority of smokers begin before the age of 18 (80% before age 18, 90% before age 20. That’s eight out of every 10 smokers.)

4. In the U.S. tobacco kills more people than AIDS, alcohol, car accidents, murders, suicides, drugs, and fires combined.

5. There were approximately 300,000 fewer youth smokers in 2002 as a result of truth®.