Mind Gardens’ mission is to improve children’s nutrition by providing tools and resources for local residents to create community gardens to grow fruits and vegetables for school aged children.
In early 2012, global popular culture icon Snoop Dogg went to the island of Jamaica to record his 12th studio album. His long and deep fascination with the spirituality of Rasatfari and interest in the unique cultural expressions of Reggae music was validated and exceeded as he was immersed in Jamaican culture and people.
Snoop’s time in Jamaica was well spent, as he visited schools, spoke with elders, and absorbed a wealth of knowledge from the area’s rich Rastafarian influences. During his travels to the working class and underserved neighborhoods of Trench town and Tivoli Gardens in the capital of Kingston, Snoop envisioned a way of giving back.
His crash course in the healthy eating habits of the Rastas’ immediately changed Snoop’s life. He then focused this newfound knowledge on areas where he observed the lack of high quality nutritional options for youth. Snoop committed himself to launching his next project with the intent of providing healthy and accessible nutritional options through the establishment of community gardens. A fortuitous encounter with entrepreneur and philanthropist John Paul DeJoria would help provide the framework and foundation for moving the project forward.
This is how the vision of Mind Gardens was born. This nonprofit community gardening initiative will focus on bringing fresh fruits and vegetables to school age children – providing better food options and vital nutrients to their bodies and, of course, their minds.