Ready Neighborhood Program is an innovative multi-year initiative that launched in April 2011. It is designed to transform communities throughout Northern and Central California into models of disaster readiness, and to ensure that local residents and organizations are equipped with the training, resources and networks necessary to effectively prevent, prepare for, respond to and recover from emergencies. This collaborative effort is led by individuals and organizations within each community, facilitated by the American Red Cross and supported with lead funding by PG&E.
"It is not a matter of if but when the next disaster strikes,” said Dawn Lindblom, chief executive officer of the American Red Cross Capitol Region Chapter. “More likely than not, this will come in the form of a catastrophic flood or wildfire. The Capital Region Ready campaign will help make sure that our residents have the tools they need to plan, lead and rebuild our diverse communities. PG&E’s generous support of this readiness campaign allows us to reach even further into communities across northern California, teaching residents how to be ready when disasters occur.”
Continuing its ongoing support of the American Red Cross, PG&E has pledged $2.5 million in funding following a $1 million contribution to the program last year. PG&E employees are also strong supporters, pledging more than $325,000 from their own paychecks to the American Red Cross last year.