Toyota believes an auto company can also be a vehicle for change. That's why we align our giving with some of our greatest priorities: the environment, safety and education.
This community is about taking action and together we will focus on environment, education and safety initiatives and help make a difference in diverse communities across the U.S. We hope you will join us!
Toyota has been doing business in the U.S. since 1957, and our history of giving dates back almost to the very beginning. To date, Toyota has donated over half a billion dollars to nonprofit organizations all across the country. Visit Toyota in Action to see more about our reach across the U.S. and Toyota Community to learn more about our programs.
For Toyota, being “green” goes beyond having the most fuel efficient line of vehicles of any full line manufacturer and the innovative sustainability initiatives at our manufacturing locations. We also partner with leading conservation organizations to train tomorrow’s environmental leaders and fund today’s critical conservation projects.
Our signature environmental initiative is TogetherGreen, a program funded by a $20 million Toyota grant to the National Audubon Society. We are also proud to partner with the National Environmental Education Foundation as the lead sponsor of National Public Lands Day; Waterkeeper Alliance’s SPLASH Series; Tree Campus USA with the Arbor Day Foundation; and The Nature Conservancy’s LEAF program, among others.
Safety is a priority for Toyota and we are deeply committed to designing and manufacturing some of the safest vehicles on the road today. At the same time, we are focused on doing everything we can to make sure that drivers everywhere have the resources they need to help keep their families, friends and loved ones safe and secure.
We are proud to say that we have programs to help assist drivers and passengers of all ages, from our Buckle Up for Life partnership with the Cincinnati Children’s Hospital, to our Toyota Teen Driver and Toyota Driving Expectations programs. Toyota’s Collaborative Safety Research Center (CSRC) was created with a $50 million commitment over five years to fund research partnerships that enhance auto safety. Initial areas of focus include reducing the risk of driver distraction and protecting vulnerable traffic populations, including children, teens, seniors and pedestrians.
In the spring of 2012, we sponsored a safety documentary that aired on The Discovery Channel. “Life Behind the Wheel: A Roadmap for Safety” covered the latest cutting edge safety research and critical safety behaviors, and included Toyota’s own safety experts and our partners.
At Toyota, we are committed to improving education by supporting programs that offer people the necessary tools and training. The Toyota U.S.A. Foundation’s $100 million endowment supports K‐12 programs in math, science and environmental science. We also have a twenty year partnership with the National Center for Family Literacy that is a commitment of over $46 million to help families develop literacy skills together. Toyota Financial Services has a signature partnership with Boys & Girls Clubs of America that aims to improve the high school dropout rate and financial literacy of tomorrow’s leaders.
100 CARS FOR GOOD
Toyota's 100 Cars for Good program, now entering its second year, is a national philanthropic program in which we give away 100 vehicles to 100 nonprofits over the course of 100 days. Each day, five organizations compete for a new Toyota. Winners are selected by the public through voting on Facebook. A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services. The runners up organizations receive $1,000 each. Visit 100 Cars For Good.
THE TOYOTA PRODUCTION SYSTEM
In June of 2011, Toyota launched a national program to help schools, hospitals and other nonprofits increase their capacity through use of the Toyota Production System. At the Clinton Global Initiative Meeting, we made a commitment to work with 20 nonprofit organizations.
The first partner was the St. Bernard Project in New Orleans, which is helping to rebuild Katrina ravaged homes in in the gulf. We are proud that to date, Toyota has helped St. Bernard Project reduce home rebuilding time by nearly 50 percent, putting residents into their homes faster.
Toyota's regional offices, sales offices, our dealers, and our 10 Toyota manufacturing locations across the U.S. also support their own local communities. Please visit Toyota in Action and the Toyota Community to learn more about our programs.