Dear Friend,

I'm happy to tell you about an exciting new campaign from PETA—one that embodies our mission to end animal abuse worldwide, focuses on animals whose cries go unanswered, and gives you the power to make a difference in the lives of animals. The best part of this new initiative is that you can get involved right away!

In 2012, we're asking all of our supporters to join the "Never Be Silent" movement. Wherever and whenever you see an animal suffering, we urge you to speak up.

Far too often, animals' cries go unheard or unanswered. But with your help, we can respond here and now. Whether you see a neighbor yanking on a dog's leash or your great aunt insists on wearing a mink coat, you have the power to stand up and take action simply by using your voice.

This year, we invite you to step out of your comfort zone and speak up for animals in ways you've never done before. Animals languish in cages and suffer at the hands of cruel humans in a multitude of ways. They cannot ask for the pain to stop, but with your help, they may finally find peace.

Be sure to spread the word on Facebook and Twitter and encourage everyone to pledge to never be silent.

Sincerely,

Andrew Kirschner
Action Team Manager
People for the Ethical Treatment of Animals