To stop the torture of innocent animals for food and pleasure and to show empathy for the animals that are suffering.
If I showed you a video called Meet Your Meat, which contains graphic and disturbing images of what happens inside a slaughterhouse would you watch it? Could you bear to watch such disturbing and grousome images of poor, innocent animals being slaughtered barbarically? If the answer is yes, and you watch it, afterwards, you will probably never eat meat again. If the answer is no, and you won't watch it, because you are too scared, think to yourself; "why aren't I a vegetarian?"
Why don't you go ahead, and watch the video? http://www.youtube.com/watch?v=Kdz6llRYSOk
1. 5,000,000 animals are killed in the US alone every HOUR.
2. Almost 98% of all animals kept on battery farms only see the light of day when they are loaded on to trucks which take them to the slaughterhouse.
3. 94% of all animals on battery farms are kept in cages so small they cannot lay down.