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You are right Chris, but green roofing our cities is a huge step forward! :D
And it gives the opportunity to people like me that are not architects - but horticulturist and garden designers - to have a great impact with a quite simple solution.
Are green roofs green washing of urban landscapes?
The wwf logo is usually attached some form of green washing or "light-green" policy.
Incorporating a green roof into an ecologically sound design is a great idea, but remember that a green roof doesn't make the building ecologically sound.
This is just one step towards ecological building design. But a good one!