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When shopping for groceries, which certification is the most important to you?
- Posted to Not For Sale
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As you know, REBBL is a vision for social innovation that would change the world and revolutionize the beverage industry. To do this, we knew we needed to create an excellent product that aimed to meet every certification above--and lead others in the industry. For example, REBBL would go beyond Fair Trade; it would proactively create jobs, and would reinvest back into the vulnerable communities that produced it.
The potential for this impact is dependent on one of the basic rules of business: In order to sell more of a product, you need an increasing number of people who will buy it. If REBBL grew as a company--if buyers started choosing it over other drinks--we would also be able to influence more suppliers in the region (and possibly challenge competitors) to raise standards in their supply chains as well.
Right now though, the focus is on getting the Peruvian communities equipped to grow, harvest and inspect ingredients for REBBL. These remote areas currently do not have the tools and capacity in place to produce the massive amounts of ingredients that REBBL would need... yet.
That’s where YOU come in. In just 4 days, REBBL will become a reality. Join us on Tuesday, July 10, for Episode 4--the beginning of the end of slavery in the Peruvian Amazon.
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